The people behind
Simply Submerged.

TankWise is a family-run app, built by a family team of freshwater fishkeepers. Our aquariums, experience levels, and day-to-day observations help shape both TankWise and the practical tools made by Simply Submerged Aquatics.

Built around aquariums we actually keep.

Four perspectives, from a first betta tank to four decades of freshwater experience. Tank photos shown here are the team's own.

Simon's established 220-gallon planted freshwater aquarium above white cabinetry
220-gallon planted freshwater tankTeam aquarium photo

TankWise product lead and freshwater aquarist

Simon

15 years of aquarium experience

Simon uses the daily reality of a large planted community aquarium to shape TankWise and review aquarium guides for context, clarity, and honest limitations.

Read Simon's profile
Alexandra's planted freshwater aquarium with crypts, anubias, moss, and driftwoodClose-up photograph of a red cherry shrimp in Alexandra's aquariumCherry shrimp
Planted cherry shrimp tankTeam aquarium photo

Cherry shrimp keeper and product tester

Alexandra (Allie)

5 years of aquarium experience

Allie brings a small-system and invertebrate perspective to the team, testing whether TankWise workflows remain clear and useful beyond large community tanks.

Read Alexandra's profile
Jack's planted cube aquarium with a black-and-white betta swimming among moss, wood, and live plants
Planted betta tankTeam aquarium photo

Junior betta keeper and product tester

Jack

1 year of aquarium experience

Jack adds a new fishkeeper's perspective, helping the team see whether instructions and comparison results are understandable to someone still building confidence.

Read Jack's profile
Dan's planted freshwater display aquarium built into cherry wood cabinetry
Planted freshwater display in cherry cabinetryTeam aquarium photo

Long-time freshwater aquarist

Dan

40 years of aquarium experience

Dan brings four decades of practical fishkeeping perspective, including the long-term choices involved in maintaining an established built-in display aquarium.

Read Dan's profile

How our experience shapes the work.

Experience informs the questions we ask; it does not turn an app into a guarantee. TankWise provides educational comparisons, not veterinary diagnosis or a promise of livestock outcomes.

01

Real tanks set the context

The product is shaped around aquariums the team actually keeps, from a planted betta setup to a 220-gallon community tank.

02

Different experience levels matter

New and long-time fishkeepers test whether the language, steps, and results make sense without assuming expert knowledge.

03

Sources remain visible

Aquarium guides link their references and state what TankWise can and cannot determine from the information a user provides.

04

A named person reviews guides

When a guide records human review, it identifies the reviewer, review date, and the specific checks that were completed.

Team information last reviewed July 31, 2026.